Angel Investor Class

The Angel Investor class connects angel investors for a great learning experience. During our program, angel investors work together, attend lectures featuring experienced specialists and receive guidance from the Keadyn Angel VC team.

Meet, connect, and learn

Angel investors often find investing in startups to be a lonely activity. They lack opportunities to learn from each other or to invest together. Others, who are considering angel investing, may lack access to startups or lack the experience needed to make investment decisions. That’s where Angel Academy comes in. In the Angel Investor Class, angels will work together with a team of experienced advisors and investors.

Who are the participants

Participants of our Angel Investor Class are investors who would like to learn more about angel investing. The program is relevant for, both experienced and starting angel investors. The program is aimed at investors that who want to emerge themselves in the nitty-gritty of angel investing and want to meet other like-minded investors.

Program outline

The class consists of workshops on the topics below. The workshops are held in English or Dutch, depending on the participants.

How to source and select startups

It is a real challenge to find the best startups at precisely the moment they are ready for investors. As an individual angel investor, it is nearly impossible to generate a deal flow of sufficient quantity and quality to increase your chances of a good return on investment.


Valuation & funding strategy

Early-stage investing is part art, part science. If only there were a formula to price a startup with 100% accuracy. In this workshop, participants explore various methodologies that help to evaluate the financial elements of a startup. We also cover how founders arrive at a particular valuation and why that matters to angel investors.


The dealmaking process & Term sheet essentials (equity & convertible debt)

Angel investors use all kinds of terms sheets when making a pre-seed or seed investment. Dave Dirks was one of the first in the Dutch market to introduce best market principles used in angel investing in the US and the UK. He will guide you from the dealmaking process up to drafting term sheets, both for an equity investment and a convertible loan. He will touch upon which clauses should you definitely include and which you should not, and what are the best practices currently used.


Business Model Canvas & Metrics

Early-stage VCs tell startups that they “invest from 15k MRR.” The SaaS crowd claims that “an LTV of 3X CAC is a sign that the business model is working.” The press loves to cover the latest DAU or MAU figures of Facebook or Twitter, and people are in awe of the GMV of unicorns like AirBnB. Participants will learn to decipher these acronyms and find out for which business models they are relevant.


Go to market & growth strategies

Participants go through a step-by-step approach to help you identify the right strategy for their investments. A product itself is half the marketing; it has to bring value to people’s lives, work effortlessly and appeal to a large group. There is only one problem: nobody cares that you built a product. The other half of the battle is going to market, testing the waters and identifying the (part of the) product that people perceive and that delivers the most value.


Team assessment

Eighty percent of startups fail because of poor relationships within the founding team. A poor match between the team and their investor is one of the top ten reasons for a failing startup. That’s why predicting the added value of a potential partnership is vital to the startup’s success. Topics like performance at different stages of a startup lifecycle and during specific projects; predicting team performance, and reasons for possible conflicts are covered.


Tech due diligence

In this workshops, some of the following questions are answered: What is technical due diligence? What will you gain from a tech audit? Should you run an audit at all times? What types of audits are common? When is the right time to initiate the process? What does the process look like? How do you use the audit results? What are the most important tech risks startups face?


Closing Documentation

So you’ve signed the term sheet, performed the necessary due diligence, maybe some other conditions have been fulfilled as well, and now it’s time for the closing documentation stage. Whether you are dealing with an equity investment or convertible loan, you need to be aware of certain steps in the process.


Portfolio Management

Investing in early-stage companies carries a very high degree of risk. The expected outcome of any single investment is doubtful, which is why portfolio management is essential when investing in this asset class. Participants are walked through the basics of portfolio management and the role angel investing could play in your broader portfolio.



Two day workshops

The investor class is a series of in-depth workshops that span over two days (two sessions of eight hours). During the sessions, investors will delve into all the topics mentioned above. After the sessions, investors will further benefit from our networking activities.

The program fee is € 995 (ex. VAT) per participant (with a minimum of 15 participants).

Corporate clients

If you would like to have an in-house workshop, please contact us here with a short description of your request and we will get back to you with a personalized offer.


Do you have a question or a remark? Reach out to us and we will get back to you as soon as possible.

Angel Academy BV
42 Workspace
Schiedamse Vest 154
3011BH Rotterdam
The Netherlands